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Sustainability & Slow Fashion

Sustainability is avoidance of the depletion of natural resources in order to maintain an ecological balance. While Slow Fashion is the widespread reaction to fast fashion.

It’s thoughtful, conscious, intentional, and holistic. It’s also a participation for not supporting excessive production, overcomplicated supply chains, and mindless consumption.

By merging sustainability with slow fashion, we are fostering a movement towards a change that positively impacts the ecological equilibrium.

Slow, ethical, and sustainable fashion all describe efforts towards an aspirational goal—rethinking our relationship to clothes—slow fashion combines a brand’s practices with a customer’s shopping habits. The movement works towards creating an industry that benefits the planet and all its inhabitants.  In a perfect world, and hopefully someday soon, fashion will simply be slow fashion.

Globally the trend of slow and sustainable fashion has already garnered a community. However, in India we are merely reviving ‘the way of life’ that got lost in the world of fast pace and instant gratification.

Apparently, the textile and fashion industries are greatly impacting the environment negatively by jeopardizing the environmental sustainability. To make wrong right many of brands across the globe, from apparels to personal care are making a shift toward this change. The change to slow and sustainable fashion puts emphasis on durability, superior quality, aesthetic and ethical attributes. It also encourages social justice and fair trade. This growing awareness of conscious choices is the need of the hour. 

With slower production schedules, small-batch collections, and zero waste designs, slow fashion brands aim to reduce the textile waste clogging our landfills. Instead of chasing trends, these brands promote enduring styles with layering options to create classic and versatile looks. This encourages customers to build minimalist wardrobes and invest in pieces that they keep for a lifetime. 

Sustainable and Slow fashion propels us in the direction of a conscious and socially responsible living. It helps us nurture the ecology and value natural resources by encouraging usage of natural fabrics, zero waste philosophy, organic living, plastic free consumption, advocating cruelty free fashion, use of recycle and up-cycle materials. 

In this fast-paced digital age, a shift to slow fashion and conscious living can be challenging. But even a small change of choice for betterment of our future generations is an important one. Practicing conscious sustainable living would mean we are pro-environment, pro co existence.

Praful Makwana, Founder of Sepia Stories, started his personal transition to slow lifestyle way before it began as a trend. “Before a slow fashion advocate, I was part of the fast fashion problem. I purchased far more than I wore and am sure most of them ended up in a landfill” He says.

Having worked in the Indian and International Fashion Retail for over two decades, he has closely seen flip side of fast fashion world impacting our planet.  Hence, he mindfully decided to take a plunge leaving his jet setting corporate realm of Brand Management for international fast fashion brands to create awareness about sustainable and slow fashion in India through his initiative of Sepia Stories.

Always very conscious about the clothes he wore or the products he used, he adopted sustainable and slow fashion not just for himself but decided to address it in every consumer wardrobe through his initiative of portal

Presently, Sepia Stories offers Brands, Designers, Artisans who create quality designs with their innovative and creative techniques in producing sustainable, ethical and cruelty free clothing, accessories, home and personal care products.

The intention of Sepia Stories is to offer unique handcrafted artisanal products that are simple, chic and organic in nature. At the same time, encouraging and reviving the traditional techniques, using skilled artisans pan India. Also, contribute to reducing carbon footprint by use of recycled and upcycled materials in the assortment to represent a contemporary and mindful India and her contribution towards healing this planet one garment at a time.

This is your guilt-free-stop where sustainability and elegant slow fashion unifies. If you love and care for our planet go on and click away

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