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Sustainability & Slow Fashion

sustainable slow fashion

There isn’t many sustainable fashion label that manufactures handmade cotton dresses for women. Few ethical fashion brands also run a sustainable fashion blog where the objective is to promote ethical fashion and its benefits. Although these sustainable slow fashion brands have constraints on marketing themselves due to high input costs for raw materials and processing fees. India has a large market for sustainable slow fashion. Although there are many opportunities for ethical fashion brands to grow their business, only a few survive the challenging competition.

sustainable fashion blog

All ethical fashion brands promote majorly themselves online through sustainable fashion blogs. These ethical blogs showcase more about the sustainable fashion choices that are available to people. It also brings awareness among consumers towards ethical practices. These sustainable fashion blogs also highlight the prevailing trends and sustainable fashion movement.

sustainable and ethical fashion

Ethical fashion community is promoting sustainable fashion brands. The sustainable ethical fashion industry has very few major brands having huge collections of apparel for men and women. The community of sustainable fashion bloggers create awareness about the benefits of sustainable fashion. You can find many sustainable fashion influencers on the social platform who have many followers. These Influencers also participate in the sustainable fashion forum happening twice a year. Many ethical fashion blogs covering capsule wardrobes indicate the beauty of simplicity in everyday lifestyle. Ethical fashion brands create conscious efforts to document capsule wardrobe guidance and offer a surplus of tips for secondhand shopping and green fashion trends

ethical sustainable fashion industry

There are some amazing sustainable fashion influencers like DARIADARIA, My Green Style, VIERTEL VOR and many more. They promote sustainable fashion by persuading as many individuals as possible to more sustainable, more conscious consumption. The ethical sustainable fashion industry is trying hard to make individuals conscious of how they can create more sustainable selections when adding ethical pieces to their wardrobes. This could be for social and environmental reasons, both. These sustainable fashion bloggers majorly communicate on Instagram for conversation with their followers. Instagram is a platform where fashion brands along with sustainable fashion bloggers and sustainable fashion influencers spread the word about how shoppers can truly make a difference through more conscious shopping.

slow fashion articles Vs Fashion trend articles

When you read a trend article, you can expect to be barraged with headlines like “10 Ways to Wear Leopard Print This Season” or “How to Get the Perfect Metallic Eye”. While these posts may be entertaining and even helpful for some, they often lack the sustainability factor. The fast fashion industry is notorious for churning out cheap, disposable clothing that ends up in landfills around the world.

In contrast, slow fashion bloggers take a more thoughtful approach to dressing. They might feature an outfit that can be worn multiple ways or show how to make a piece of clothing last longer. Sustainable fashion blogs also emphasize buying quality pieces that will last for years, rather than filling your closet with trendy items that will quickly go out of style..

sustainable fashion influencers

There’s a growing movement in the fashion industry to create sustainable, eco-friendly clothing. While many designers and brands are making this a priority, it can be difficult to know where to start when looking for sustainable fashion. Luckily, several bloggers and influencers focus on sustainable fashion and offer great advice on how to adopt more sustainable habits when dressing. Here are three of our favourites:

1. The Sustainable Edit: This blog is all about showing that you can be stylish and sustainable at the same time. The Sustainable Edit features outfit ideas, product reviews and tips on how to shop more consciously.
2. Eco Warrior Princess: This blog is devoted to helping people find eco-friendly versions of their favourite clothes and accessories.

sustainable slow clothing

Slow fashion is a movement against the fast fashion industry. Fast fashion is a term used for the current trend of rapidly producing inexpensive clothing made from synthetic materials. The negative environmental and social impacts of fast fashion have led to the rise of sustainable slow fashion.

Sustainable slow fashion is based on the principles of sustainability, which means that clothes are made to last, using natural and recycled materials, and with minimal waste. Many sustainable slow fashion brands use ethical production practices, such as paying their workers a fair wage and ensuring safe working conditions.

There are many sustainable slow fashion brands to choose from, including Patagonia, People Tree, Everlane, and Filippa K. Sustainable slow fashion is not only more environmentally friendly than fast fashion, but it’s also more affordable in the long run.

slow fashion sustainable brands

Slow fashion is a movement towards more sustainable, ethically made clothing. It discourages fast fashion or the disposable nature of most modern clothing. Instead, slow fashion encourages buying less but better quality items that will last longer. Several sustainable brands focus on slow fashion. These brands use high-quality materials like organic cotton and natural dyes. They also emphasize fair labour practices and environmentally friendly production methods. One of the major reasons for global warming has been the hefty amount of greenhouse gases emitted by the global fashion industry. The reason is that our fashion clothing is made from petroleum-based and made from fossil fuels, including polyester, acrylic & nylon. These fabrics utilize more energy and fuel in the production process in comparison to natural recycled fabrics like cotton or jute. This thought has been written in many slow fashion articles by influencers. Sustainable slow clothing is a huge millennial movement. From superstars to influencers, everyone is pushing to encourage sustainable fashion to the youth of today. The ethical sustainable fashion industry is trying to influence people to be environmentally aware while by buying clothes that don’t harm the environment. These sustainable brands are trying to bring a much-needed change in the fashion industry by promoting sustainable slow clothing.

Sustainability is avoidance of the depletion of natural resources in order to maintain an ecological balance. While Slow Fashion is the widespread reaction to fast fashion.

It’s thoughtful, conscious, intentional, and holistic. It’s also a participation for not supporting excessive production, overcomplicated supply chains, and mindless consumption.

By merging sustainability with slow fashion, we are fostering a movement towards a change that positively impacts the ecological equilibrium.

Slow, ethical, and sustainable fashion all describe efforts towards an aspirational goal—rethinking our relationship to clothes—slow fashion combines a brand’s practices with a customer’s shopping habits. The movement works towards creating an industry that benefits the planet and all its inhabitants.  In a perfect world, and hopefully someday soon, fashion will simply be slow fashion.

Globally the trend of slow and sustainable fashion has already garnered a community. However, in India we are merely reviving ‘the way of life’ that got lost in the world of fast pace and instant gratification.

Apparently, the textile and fashion industries are greatly impacting the environment negatively by jeopardizing the environmental sustainability. To make wrong right many of brands across the globe, from apparels to personal care are making a shift toward this change. The change to slow and sustainable fashion puts emphasis on durability, superior quality, aesthetic and ethical attributes. It also encourages social justice and fair trade. This growing awareness of conscious choices is the need of the hour.

With slower production schedules, small-batch collections, and zero waste designs, slow fashion brands aim to reduce the textile waste clogging our landfills. Instead of chasing trends, these brands promote enduring styles with layering options to create classic and versatile looks. This encourages customers to build minimalist wardrobes and invest in pieces that they keep for a lifetime.

Sustainable and Slow fashion propels us in the direction of a conscious and socially responsible living. It helps us nurture the ecology and value natural resources by encouraging usage of natural fabrics, zero waste philosophy, organic living, plastic free consumption, advocating cruelty free fashion, use of recycle and up-cycle materials.

In this fast-paced digital age, a shift to slow fashion and conscious living can be challenging. But even a small change of choice for betterment of our future generations is an important one. Practicing conscious sustainable living would mean we are pro-environment, pro co existence.

Praful Makwana, Founder of Sepia Stories, started his personal transition to slow lifestyle way before it began as a trend. “Before a slow fashion advocate, I was part of the fast fashion problem. I purchased far more than I wore and am sure most of them ended up in a landfill” He says.

Having worked in the Indian and International Fashion Retail for over two decades, he has closely seen flip side of fast fashion world impacting our planet.  Hence, he mindfully decided to take a plunge leaving his jet setting corporate realm of Brand Management for international fast fashion brands to create awareness about sustainable and slow fashion in India through his initiative of Sepia Stories.

Always very conscious about the clothes he wore or the products he used, he adopted sustainable and slow fashion not just for himself but decided to address it in every consumer wardrobe through his initiative of portal www.sepiatories.in.

Presently, Sepia Stories offers Brands, Designers, Artisans who create quality designs with their innovative and creative techniques in producing sustainable, ethical and cruelty free clothing, accessories, home and personal care products.

The intention of Sepia Stories is to offer unique handcrafted artisanal products that are simple, chic and organic in nature. At the same time, encouraging and reviving the traditional techniques, using skilled artisans pan India. Also, contribute to reducing carbon footprint by use of recycled and upcycled materials in the assortment to represent a contemporary and mindful India and her contribution towards healing this planet one garment at a time.

This is your guilt-free-stop where sustainability and elegant slow fashion unifies. If you love and care for our planet go on and click away www.sepiastories.in.

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