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Sustaining Support: A legacy of handmade

handwoven textiles of india

In India many brands are manufacturing sustainable clothing with handwoven ethnic fabric. The market for handwoven textiles of India is large and has huge consumption local market and export market. Many sustainable fashion labels have a huge collection of cotton clothing apparel. These clothing are for men and women looking for 100% pure cotton clothing. Handwoven textile materials are preferred due to their softness and durability.

handwoven fabric clothing

Th market for handmade textiles is majorly based in the northern region of India. They manufacture handwoven fabric clothing for sustainable clothing brands. Majorly they use handloom fabrics processed and manufactured at their factory. They use ethical manufacturing techniques which include the weaving process as well as the textile printing process.

handmade textiles

Brands with sustainable fashion goals manufacture their clothing with handmade textiles. Handmade textile is backed by a history of 100 + years. Here the artisans manufactured the handwoven fabric at their own house which is later used for their clothing. The block print fabric history majorly was done by semi-skilled artisans in villages. Modern days sustainable brands get block print done by the artist at their factory. Here they use handmade inks and wooden blocks for printing.

block print fabric history

Sustainable fashion is about satisfying today’s requirements while guaranteeing that the path we go about fulfilling those requirements meet future needs as well. If you explore down a little more in-depth, sustainable fashion is also about benefitting the people involved throughout the fashion supply chain. The sustainable community works closely with many sustainable fashion labels to address all types of unsustainable practices prevailing in the market. The artist who accomplishes the block print for fabric gets barely paid with the lowest compensation. Thus the idea to promote handwoven fabric clothing is what will create awareness among the buyers. Sustainable fashion influencers play a major function here.

sustainable fashion industry

India as a country has gorgeous handmade textiles being manufactured. The sustainable fashion industry is growing at a fast rate where brands are promoting handmade fabrics for everyday clothing. They are also promoting block-printed home textiles for women’s wear. Some ethical brands are doing simple things to be responsible for the sustainable fashion revolution. They take old products back into the store and demonstrate their responsibility towards the waste they are contributing to.

We believe strongly in the necessity to support handcraft industry of India. Especially, aiding the weaving of fabric with various hand processesand want to continually invest in and secure the future of these crafts.

Handwoven and handprinted fabrics are pledged to have a strong presence in each of our collections. We wanted to maintain their importance because of its significance to the people throughout its supply chain but also because the skills of these craftsmen allow us to embrace and support a heritage, traditions and skills that are passed down through generations and provide livelihoods to so many.




Handwoven fabric is not only unique for its gently textured appearance and tactility; the light, handspun fabric allows the skin to breathe and has the ability to keep you cool in hot weather yet warm on colder winter days.

Most of our fabrics are handpsunon amber charkha (hand spinning wheel) and handwoven on hand looms.

From day dresses to versatile tops and bottoms, the handspun, handwoven fabric takes on a new life in our contemporary silhouettes.




The 100% natural fibres used for our handwoven fabrics are mostly dyed in natural hues from leaves, barks, flowers, roots and seeds or vat dyed using non-reactive and non-toxic dyes. Some plants like Aloe Vera and Tulsi also impart medicinal properties to these fabrics.

The dyeing residues are treated at the same farm site, making full use of the on-site composting facility, which releases the treated water back into the farm’s system to allow it to be safely reused. Once dyed, the fabrics are dried naturally in sunlight and are not treated in any hot chambers.




Hand Block Printing has been a part of India’s craft heritage since the twelfth century. Textiles produced in this way are intrinsically gorgeous and has unique characteristic of pattern irregularity. This is a reminder of human touch behind their making with a soft thud of a weighted block falling rhythmically in the artisan’s hands.

It can take up to five weeks to carve and sculpt the intricate wooden blocks depending on the intricacy of the design. The blocks are then coated with dye and used to stamp out the patterns along a length of fabric. However, current demand for fast, mechanised production methods means that this ancient skill is in danger of being wiped out and lost from recognition. We want to see it brought back to life and reimagined in contemporary designs and fabrics.




Each of our handwoven garments are hand cut, being meticulously checked for flaws that may have resulted from their creation. Depending on the complexity of the design, the stitching may be divided between hand and machine – trying as hard as possible to see that each piece is made completely by one person.




Handcraft is a historic and vital sector in India’s economy, providing a source of revenue to millions. Over 3.5 million people in India are engaged in hand spinning and handweaving, and artisans constitute the second largest source of Indian livelihood after agriculture. The production of handspun and handwoven cotton fabric alone brings employment and income to thousands.

The flexibility in the nature of the work means that artisans generally work from their homes in rural settings. Without it, their access to a safe and secure income is severed. Given our long-standing relationships with the artisans across India, we have pledged to continue to support handloom industry and aid handmade fabric that provides so much and secure the future of related crafts in its making.

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