ORGANIC
Organic is anything produced without the use of chemical fertilizers, pesticides, or other artificial chemicals. It equates to purity and respecting nature in its truest form. Most of our clothing is made from fabrics woven with organically grown cotton. However, we have also used fabrics from organically grown bamboo, banana and eucalyptus fibers in our collection.
JAMDANI
Jamdani is sheer magic handwoven by the superlatively talented craftsmen of Bengal. The intricate motifs on a super fine handspun and handwoven cotton are designed and made on the weaving loom. It is one of the most time consuming and laborious weaving technique making it premium. In 2013, the traditional art of weaving Jamdani was declared a UNESCO Intangible Cultural Heritage of Humanity. We have strived to get you relaxed slow fashion clothing in fine quality of Jamdani from Bengal.
IKAT
Ikat is a dyeing technique used to create a distinct style of textile patterns. Ikat fabric patterns are created by resist dyeing sections of the yarns prior to weaving the fabric. The surface design is created on the yarns rather than on the finished fabric making it distinctly unique and extremely skillful and laborious. A characteristic of ikat textiles is an apparent “blurriness” to the design. The blurriness is a result of the tremendous difficulty the weaver has lining up the dyed yarns so that the pattern comes out perfectly in the finished cloth. The blurriness can be reduced by using finer yarns or by the skill of the craftsperson. Ikats with little blurriness, multiple colours and complicated patterns are more difficult to create and therefore often more expensive.
PRINTS
Printing is a process for reproducing patterns, text and shapes using a master form or template. Prints is a vast segment. And hence we ‘ll be focusing on one technique of printing at a time.
BLOCK PRINTING
Block printing is the process of printing patterns by means of engraved wooden blocks. The number of wooden blocks required per design depends on the number of colors in the final pattern. The block used for the background is called ‘Gadh’, and the block used for filling in the colour is called ‘Datta’. The outline of the motifs is called ‘Rekh’. Traditionally, a design had to have all three blocks. It is the earliest, simplest and slowest of all methods of textile printing. Block printing by hand is a slow process. It is, however, capable of yielding superior artisanal results, some of which are unobtainable by any other method.
MUSLIN
Muslin is the finest and lightest handspun and handwoven fabric. The delicate weaving of this fabric cannot be achieved by machines. Also known as Mulmul, is a plain woven cotton fabric made in various weights which is handspun and handwoven by the skilled and experienced artisans.
TIE DYE
The technique is of binding or to tie the fabric, followed by application of Dyes to achieve patterns or motifs on the textile. It is a labor intensive process and a skillful artisan can make intricate patterns using this technique. We have used natural dyes in the collection to offer you the rawest and purest form of this ancient technique.
BHUJODI
Bhujodi, the weave is named after the weavers village in Bhuj, Gujarat. The Bhujodi weave is distinct with its geometric patterns, was traditionally done in wool, using a pit loom with natural dyes. The customary patterns are now used in a contemporary way on variety of cottons and silks.
LINEN
Linen is a textile made from fibers of the flax plant. It’s strong and absorbent making it super comfortable for wearing in hot weather. Slubs found in the weave gives it the luxurious texture and tendency to wrinkle is it’s key characteristic. We have used linen in its purest form in our collection.
KANTHA
Kantha (also spelled Kanta, and Qanta) is a type of embroidery craft in the eastern regions of India. This basic running stitch technique of embroidery is often practised by rural women. We have exquisite artisanal accessories and totes embellished in this embroidery technique.
KALA COTTON
Kala cotton is indigenous to Kachchh and by default organic, as the farmers do not use any pesticides and synthetic fertilizers. It is a purely rain fed crop that has a high tolerance for both disease and pests, and requires minimal investment. It is both resilient and resurgent in the face of stressful land conditions.
MANGALGIRI
Drawing its name from the town Mangalgiri in Andhra Pradesh, this age-old fabric has been incessantly crafted by the weavers for the past 500 years. A pure cotton weave, this fabric is a perfect summer pick for it is the softest and light cotton variation ever! We can see our love for this gorgeous breezy fabric in our collection of Shirts, Kurtas, Dhotis, Sarees and Dresses in rich ethnic colors.
COTTON
Synonymous with durability and comfort, cotton fabrics can be shaped into a plethora of absorbing & relaxing outfits. It’s apt for tropical climate like ours. We mostly use cotton which is organically grown and GOTS approved. Also, we use indigenous variety of cotton from various regions of India. Our collection showcases soft & breathable cotton in variety of prints, textures and classic plains.
RECYCLE
The process of transforming materials into new materials and objects is Recycling. This is an important aspect of environment sustainability as we redirect ‘waste’ materials as substitute raw material input reducing carbon footprint. Recycling involves the destruction of waste in order to create something new. Once a material can no longer serve any purpose, then it is eco-friendlier to recycle it than it is to send it to landfill. We passionately believe in recycling and use only recycled material for brand packaging and liaise with a brand that recycles old car tyres to make soles of footwear.
UPCYCLE
Upcycling involves taking an item that would otherwise be waste and improving it in some way to make it useful again. Upcycling takes waste and creates something new from it in its current state. In this sense, the upcycled object is a kind of tribute to the object it used to be. We collaborate with a brand to promote their bags and décor products made by upcycling waste plastic which would otherwise end up in landfill or clog our water bodies.
BROWN COTTON
Naturally brown colored cotton is bred to have this hue. This is unique and exceptionally different from white cotton as it does not need to be dyed. The cotton’s natural color does not fade. Yields are typically lower and the fiber is shorter and weaker but has a softer feel than the more commonly available “white” cotton. Brown Cotton is still relatively rare because it requires specialized harvest techniques and facilities, making it more expensive to harvest than white cotton.
ABOUT US
QUICK LINKS
CATEGORY
CUSTOMER CARE
Handcrafted Organic Clothing
CUSTOMER SUPPORT
WORLDWIDE SHIPPING
COMPLETELY SAFE AND SECURE PAYMENT METHOD
We accept Netbanking, all major credit cards.
No products in the cart.
