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Slow Fashion in India

Sepia Stories is an organic clothing brand based in Goa, India that promotes slow fashion with its vegan, sustainable and natural handmade products. With contemporary designers supporting Slow Fashion joining forces under one roof to articulate, design and crafted alternate apparel and culture inspired design, Sepia Stories has got you covered.

With contemporary designers supporting Slow Fashion joining forces under one roof to articulate, design and crafted alternate apparel and culture inspired design, Sepia Stories has got you covered. Whether you are looking for handmade organic clothing, artisanal bags & accessories, culture inspired style for yourself or your home, ethical footwear, we have you covered. Visionaries in their own right, we have put together an ensemble of designers, weavers, craftsmen, while also including talent from NGOs to produce a wide range of organic handmade clothing, natural handmade accessories, vegan Shoes and much more for the socially conscious and socially responsible. Additionally, to support your slow and sustainable lifestyle we offer customization of any style basis availability of fabrics at no extra costs.

There is a story behind every product and every story gives inspiration for product design which makes it unique and timeless. Sepia Stories believes in this simple philosophy.
We covet to unearth stories of traditional sustainable and handcrafted clothing in India dusting the sands of times from its cover, seeking its simplicity and reviving its relevance to the modern now. The revival inspires us for organic handmade clothing and handcrafted artisanal products with the very essence of that era in its current context. And narrate these stories through our designs, fabrics, colours and prints amalgamating traditional and contemporary sensibilities.

What is Slow Fashion?

Slow Fashion is an awareness approach to fashion. It mindfully considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves sourcing and buying natural fiber clothing, better-quality garments that will last longer and production of which values fair treatment of people, animals and our planet in a holistic approach. In other words, Slow Fashion is exact opposite of Fast Fashion.

Why Slow Fashion?

Slow Fashion clothes are timeless and durable pieces that most of the time transcends seasons. Slow Fashion brands bring out limited clothing lines, which are paced far and wide, made from high quality, sustainable materials.

The concept of slow fashion is to encourage the use of locally produced, biodegradable fabrics, which have little to no adverse effects on the environment.

Whereas trendy Fast Fashion brands are all about constantly churning out new clothing range, as fast as possible to keep on top of global trends without considering its long-term impact on the planet.

Slow Fashion in Indian scenario

Slow Fashion is making its presence known now, more than ever before. With the world being at the brim of ecological crisis and environmental hazards, it is important to take steps now to undo the damage of the past years on this planet and secure a world for the generations to come.

India with her mammoth population and rising economy always was a production-based country. Due to this, India is directly impacted by over production that leads to excessive consumption of chemicals, pollution of water resources, exploitation of labour, unequal standards of living and product waste. While the West realised the importance of conscious consumption sometime ago, India is only inching towards the mindful consumption. India with its age-old rich culture and heritage always led a sustainable way of living until our western counterparts induced cheap and fast trends.

We must rewind ourselves by two generations and study our lifestyle in India. Indians led a sustainable life in true sense with limited wants, use of available natural raw materials , non – toxic products for daily needs, buying quality products when needed, supporting local produce, recycling old and repurposing whats not needed anymore was our way of living. We just have to revisit those values and adopt them for mindfulness in every aspect of life to lead slow living.

Today, when pandemic has created havoc in our economy ,its required more than ever to understand and choose Slow Fashion. When you choose Slow fashion clothing over Fast fashion ones you are responsible and conscious about your environment. You are directly supporting the small businesses that locally source and produce. You are helping revive and support local artisans and handicrafts. You are acknowledging and encouraging fair trade. Going Slow is the way to go.

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